Gymboree’s Customer Service Helps Build Brand Loyalty

Yes, I just posted about a bad customer experience I received from American Girl.  On the flip side, here’s a wonderful experience I had with Gymboree’s customer service. A little background (for those who are unfamiliar with Gymboree).  When you purchase from Gymboree, you earn “Gymbucks” (for every $50 spent at Gymboree during an “earning…

Tycho & Kepler

Tricky (Not-so-) “Free” Shipping from American Girl Store

Here’s a new marketing ploy I hadn’t heard of before.  I received an email from American Girl stating that Grace’s Baking Set was ½ off and they were offering free shipping if the baking set was ordered. Thinking of my daughter’s upcoming birthday as well as Christmas, I got online at my lunch hour and…

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Celebrity is a Friend?

I knew companies hired celebrities for a variety of reasons. Typically celebrities are good looking, and that appeals to us. They are usually well liked and if we like the celebrity and the celebrity like a certain product, then we should also like that product. The surprising thing I learned from my professor during one…

Ghostly

I Feel Duped

Wow, I knew some commercials were tricky by using obscure verbiage. For example, claiming an anti-aging product MIGHT or MAY reduce wrinkles in a short as two weeks.  I also knew that some visuals can be misleading. Like some food products shown in commercials weren’t food at all, but instead molded and painted to LOOK…

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