I’m sure you know that color means many different things. For example, in the United States:
- white typically symbolizes purity and happiness (think weddings),
- red typically symbolizes power (“power” business tie), passion (lipstick), and excitement (think of high-contrast baby toys),
- black is sadness (think mourning and death) and formality (think of a tuxedo), and
- pink is feminine, caring and nurturing (think mom)
However, in some other parts of the world colors are perceived differently:
- white symbolizes death in India and China (Kades),
- red is a bridal color in China, but a mournful color in Africa (Kades), and a color of anger and danger in Japan (Cultural Color)
- black means age and wisdom in Africa (Cultural Color)
- pink means trust in Korea and well-liked by both males and females in Japan (Cultural Color)
In case you’re wondering, blue seems to be safest global color, sparking a positive or neutral reactions (Kades).
What reaction do you think yellow sparks in the United States? How about purple? Or green? Do you think these differ drastically in other cultures around the world?
“Color Rule.” Adobe Color CC. Web. 24 Sept. 2015.
“Cultural Color.” Empowered By Color. Web. 24 Sept. 2015.
Kardes, Frank R., and Thomas W. Cline. Consumer Behavior. 2nd ed. 130. Print.