Celebrity is a Friend?

I knew companies hired celebrities for a variety of reasons. Typically celebrities are good looking, and that appeals to us. They are usually well liked and if we like the celebrity and the celebrity like a certain product, then we should also like that product. The surprising thing I learned from my professor during one of his lectures is that celebrity spokesperson makes it feel/seem as though you’re getting the information from a friend. Really? How do we confuse receiving information from a celebrity, someone who is being paid to say whatever the advertisers want, with our friends, people with whom we spend time face-to-face, with whom we converse and share secrets? Talk about memory misattribution at its finest!

The next couple times you see a celebrity spokesperson talking about a specific brand, I want you to stop and think. How does it make you feel? Does it seem as though that information came from a trusted friend?

Porsche 911 Buyer's Guide: 2nd Edition

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these Sinfully Sweet (Sex & Candy) Real Estate Exam Prep-Connecticut Regs: The Authoritative Guide to Preparing for the State-Specific Sales Exam

Welcome to my site

Hello, and welcome to my site! I hope you like the place and decide to stay.
On the Day You Were Born
  • Tomart's 6th Edition DISNEYANA Guide to Pin Trading (Tomart's Illustrated Disneyana Catalog & Price Guide)
  • marketresearch
  • subculture
  • surprising
  • Handbook of Comparative World Steel Standards
  • Singer Perfect Plus: Sew a Mix-and-Match Wardrobe for Plus and Petite-Plus Sizes
  • ZBrush Studio Projects: Realistic Game Characters
  • Meeting Meme: A Story of Grandmothers
  • WordPress.org