Gymboree’s Customer Service Helps Build Brand Loyalty

Yes, I just posted about a bad customer experience I received from American Girl.  On the flip side, here’s a wonderful experience I had with Gymboree’s customer service. A little background (for those who are unfamiliar with Gymboree).  When you purchase from Gymboree, you earn “Gymbucks” (for every $50 spent at Gymboree during an “earning…

Read More

Tricky (Not-so-) “Free” Shipping from American Girl Store

Here’s a new marketing ploy I hadn’t heard of before.  I received an email from American Girl stating that Grace’s Baking Set was ½ off and they were offering free shipping if the baking set was ordered. Thinking of my daughter’s upcoming birthday as well as Christmas, I got online at my lunch hour and…

Read More

Colors, Colors, Everywhere! What do they mean to you?

  I’m sure you know that color means many different things.  For example, in the United States: white typically symbolizes purity and happiness (think weddings), red typically symbolizes power (“power” business tie), passion (lipstick), and excitement (think of high-contrast baby toys), black is sadness (think mourning and death) and formality (think of a tuxedo), and…

Read More

Mobile Apps

For a project in class I’m creating a consumer insight report for a local vineyard. I ran across an article “Five Tips for Maintaining Branded Mobile App Engagement” and started thinking how the vineyard could build a fabulous app. “Sneak peeks” of behind the scenes of wine making, wine tastings, new products, and/or medal winners…

Read More

Newfound Interest in Marketing and Market Research

Hello all. My name is Tresha and I’ve recently started taking marketing classes. While I’m technically enrolled in the MBA program, I’ve decided to switch to marketing since that is where my passion lies.  Although I didn’t realize it then, my interest in marketing and market research began when I was in high school working…

Read More